Digital marketing may be a bigger term, but most of its part is occupied by SEO or search engine optimization and the base of SEO is back linking. Back linking can also be given the name of any digital marketing campaign’s backbone because according to the experts, they make a website more attractive, appealing and more credible.
Ask any SEO company in India and the professionals will tell you that the entire SEO strategy devised by them revolves around three main things and their names are –
- Technical SEO that is used for the optimization of the website’s codes and its overall structure
- On page search engine optimization and this involves the optimization of the website as a whole
- Off page SEO that includes backlinks building
WHAT ARE LINKS?
One of the most effective SEO strategies that is immensely effective as well is given the name of backlinks. They are effective because they drive organic audiences from some of the most credible websites present on WWW sphere. Apart from this, they are also referred as a path to create a connection between two webpages on the same website. When you outsource SEO to India, make sure that you avail this service because experts say that they are very effective when linked with blog posts, articles and similar content present on the Internet. There are 4 parts in any backlink and here in this post, let us get a short overview of all of them.
THE BEGINNING WITH ANCHOR TAG
- The link basically starts with the anchor tag and its role is to let the search engine know that this is the opening of a link to the other page or entity.
LINK REFERRAL LOCATION
- The text present inside the quotation mark stands for HREF or hyperlink referral and here, the position is fixed for the URL. Experts from SEO company in India say that this can be an image, a PDF file or a different download file.
VISIBLE TEXT OF ANCHOR TAG
- This is basically the name given to the piece of text available for the users on the website. The task of the users here is to click on the text to open the link.
THE CLOSURE OF THE TAG
- Lastly, there is closure of the backlink tha
