WordPress certainly offers additional advantages over static sites which makes WordPress SEO a lot easier:
- There are many settings that are applied site-wide and it is quite easy to create and update posts or pages.
- You can use plugins to add virtually any functionality you can think of without having much technical knowledge in it.
However, to maximize your WordPress, it is recommended to hire WordPress website SEO services.
Assuming WordPress is search engine optimized “out of the box”- There are a number of aspects of a standard WordPress installation that can always be improved from SEO perspective and these should be best addressed at the outset. By hiring WordPress development services, you likely get flawless services which eliminate the chances of making below mentioned mistakes.
Displaying Unfriendly URLs
WordPress by default provide URLs to your pages and posts and if you wish to embed your own keywords in the URL, you have to change the permalinks to "/%postname%". This will put all the words in the page/post title in the URL but you may need to edit it if the title is too long.
Not Setting Meta Description
For WordPress SEO purposes, you should manually write a good meta description for each post or page with required keywords in the beginning. There are a number of plugins which even help in auto-generating the description but it is generally not recommended as it is not of good quality and hardly picked up by search engines. It is simply an extract from the content. By hiring WordPress SEO services, you can surely get creative meta description and other SEO content.
Internal And External Linking
It is important for WordPress SEO that all your posts or pages must contain internal links as they help spread the benefit of backlinks around the website. It is also important to have external links to relevant authority sites and there are plugins available for both internal and external linking.
